I know Back to School is a big time of year for retailers but pissing off the parents isn’t going to help JC Penney sell clothes.

Unless the parent is eighteen years old, and has no idea the commercial is a pathetic attempt at an homage to The Breakfast Club

There’s nostalgia and then there’s stupidity on the part of the ad agency. Some things should be left alone even when the main focus is for families to “Get that Look”

If they need an example of a commercial that gets it right, here’s one starring the former Doogie Howser, MD himself,  Neil Patrick Harris –

It’s so successful, I almost forgot I didn’t have man parts and considered buying Old Spice. OK, not really. But still.

Tags: back to school, breakfast club, breakfast club movie, jc penney, jc penney breakfast club commercial, jc penny, jc penny commercial