I know Back to School is a big time of year for retailers but pissing off the parents isn’t going to help JC Penney sell clothes.
Unless the parent is eighteen years old, and has no idea the commercial is a pathetic attempt at an homage to The Breakfast Club
There’s nostalgia and then there’s stupidity on the part of the ad agency. Some things should be left alone even when the main focus is for families to “Get that Look”
If they need an example of a commercial that gets it right, here’s one starring the former Doogie Howser, MD himself, Neil Patrick Harris –
It’s so successful, I almost forgot I didn’t have man parts and considered buying Old Spice. OK, not really. But still.
August 2nd, 2008 at 2:12 pm
i’m not sure what you meant by this, but an 18 year wasn’t even born when the Breakfast Club was made, (1985, 23 years ago) this is for parents who are in the 30-40 year range who loved the movie. i guess if you didn’t like it that’s fine, but i don’t understand your complaint.
August 11th, 2008 at 9:40 am
*lol* @ CJ. I think your post flew right on over their heads.
I like the commercial! I’m pitiful though, and you’re not the only one who’s annoyed by it. I can see the blasphemy factor, definitely.
Loving Doogie Houser’s commercial.