Last week, I took the shuttle across town to an appointment.
My shuttle was wrapped inside and out with advertising for the History Channel miniseries Hatfields and McCoys which starts tonight at 9PM.
I’m used to seeing subway advertising on the shuttle but this train caught my eye for more than a second because of its well thought out ads.
Even the seats looked like they were taken from the mini-series.
This subway rider had no problem sitting next to Kevin Costner for a few minutes.
The big surprise for me was the televisions throughout the subway car playing the show trailer.
I was already planning on watching Hatfields and McCoys but if I didn’t know about the show I would have been interested in it based on the unique subway advertising alone.
You can find out more about Hatfields and McCoys on the History Channel website.