When I started Veep Veep in 2006, I didn’t need FTC guidelines in order for me to write unbiased reviews or blog posts with transparency. Years later, I still don’t need those FTC guidelines in order for me to be an honest human being.
But in light of changes in the blogosphere, here are five important details you should know when reading Veep Veep –
- There are advertising opportunities on VeepVeep.com (email me if you are interested) that range from banner ads to sponsored posts.
- Sponsored Posts are tagged and highlighted in its own category.
- I receive product samples for free from brands and will continue to accept and/or request free product samples in order to review the product online for this blog or in one of my television segments.
- I am frequently hired as an event host, conference speaker and spokesperson for brands. If I have partnered with a company and have been hired as their compensated spokesperson, I will continue to alert everyone to the relationship. I am very proud of the brands I partnered with and will continue to only work with brands I believe are a fit for my family. Trust me, I’ve turned down many brands over the last nine years.
- I receive invites for press trips or events hosted and paid for by companies or PR firms. If I write about any invitation I have accepted it will be clear I was invited on behalf of the brand but that doesn’t sway my opinion about the product, company or destination. It is safe to also assume I did not pay for meals, airfare, transportation or hotel accommodations on the press trip. And that a gift bag is given to me at the end of almost every event I attend.
- I will not write a disclaimer on every editorial review if a product was provided for free from a PR firm or company. I have decided to ask everyone reading my editorial reviews to just assume I received the product for free whether or not I actually received a free sample or I purchased the product myself. It makes my life a whole lot easier.